Sunny.co.uk (Sunny) is a short-term, high-cost lender owned by Elevate Credit International Limited, which in turn is part of Think Finance UK’s investment portfolio. The parent company, Think Finance, was established at the turn of the millennium, while Sunny came about as part of a restructuring of the global company as of 2014.
Sunny today push the fact that their loans have no fees and that borrowers only pay what they are quoted. Their brand image is vibrant, happy and, well – and yet some previous borrowers of Sunny that we have represented have been left feeling anything but bright and breezy after borrowing from them historically.
Following involvement by the Financial Conduct Authority, Sunny put in place numerous changes to address problems with their approach to clients (read the full report of actions taken by Think Finance, and what the FCA proposed as further steps to ensure an approach that was fair, transparent and responsible).
A further criticism of Sunny has included an Advertising Standards Authority ruling that found one of their adverts to not feature its APR, as well as the misleading wording in relation to “[Sunny] give him the flexibility to repay early, without penalties” and “the flexible way to borrow”.
Our team handles both short-term high interest and payday loan claims. If your loans weren’t affordable, and Sunny failed you, we can help.
✓ We offer a comprehensive payday loan claim process – there’s no need to attend court and you won’t have to face any representatives from Sunny
✓ We are regulated by the Claims Management Regulator
✓ We offer a transparent no win, no fee service – if we don’t win your case, there will never be any charge
✓ We are industry leaders – both in terms of our proven track record as well as our fees (which are amongst the lowest on the market)